Product packaging is one optimizer, if taken advantage of it could be a key to all your branding exercises and in the sale of your product. The idea being that your packaging has an impact on influencing customers and connects people to your product through showmanship. Basically, the way you package your product adds to the value of your product. It also sends a message that you care that your product safely reaches your customers.
So, how attractive is your packaging? You want your package to stand out visually, but when you’re shipping hundreds of thousands of items per day, the cost of attractive packaging is significantly high.
The following lists four ways you can significantly reduce shipping costs. Managing shipping costs is essential. Couriers are already so expensive, but you don’t have to sacrifice visually attractive packaging to save money. By reducing courier costs, you can apply more funds to package design and have both an attractive package without a hefty price tag.
Box Sizer System is a Great Saver: Invest in them
Packaging isn’t something that’s outsourced. You don’t send your products to a company to be wrapped and couriered. Instead, packaging takes place in-house using an automated box sizer, which efficiently sizes the packaging, thus reducing costs. It looks into intelligently measuring the empty volume of a filled carton and shrink and seal the package, which in turn saves a lot of money on courier costs. That money can then be applied to labeling or printing on the package to make it more attractive.
Negotiation is a Win-Win: Negotiate Courier Rates with Courier Companies
The more you parcel, the better position you are in for negotiating rates. You are spending more than the average couriers and this gives you leverage. Many offer incentives to businesses, and you can call around for quotes and offer these quotes to competitors. Keep negotiating until you get the absolute best rate, and don’t be afraid to cast a wide net.
Delivery Fees are Extra expenses: Cut down on Them
Once you have selected a courier provider, you will need to make yourself known with all of their fees. You don’t want to get caught up overpaying on a dispatch you had wrongly assumed would be affordable. Zone-based pricing does add a bit of transparency to the costs, but not all providers offer this (especially if you are dispatching huge quantities).
Make sure your courier company understands that what you expect is the cheapest mode of transportation. Compare pricing in regards to tariff schedule. Make sure that they understand you want to avoid expensive zones, and that you are looking for the most cost-effective delivery method.
Refunds are Manageable: Take Advantage of It
Have you audited the costs lately? If not, have a financial expert or human resources person have a look at your courier company’s money-back guarantees. It’s important to audit every single dispatch because somewhere between 2 and 10 percent of the time the major couriers don’t meet their guarantees, and that’s money in your pocket.
Once you have lowered your courier costs, you can apply the savings to create an attractive package. This does not have to cost a fortune; in fact, something as simple as an attractive font or colorful wrapping can make a big difference. The point is that your packaging can be something more recognizable than the standard brown bag or box.
This Diwali remember all those you love and care, and make them feel cared and be remembered.
Happy Diwali!
